A liquid crystal display (LCD) device includes first and second substrates, a liquid crystal (LC) layer sandwiched between the first substrate and the second substrate, the first substrate defining an array of pixel areas, each of the pixel areas including a pixel electrode and a common electrode, and an insulator film formed on the first substrate and on the pixel electrode, the insulator film including a contact hole and the pixel electrode being exposed through the contact hole such that a voltage supplied to the pixel electrode generates a radial electric field around the contact hole and between the pixel electrode and the common electrode.