A liquid crystal cell assembly includes a first substrate member on which at least first electrodes are formed on each of cell regions which respectively correspond to liquid crystal cells and are arranged to be adjacent to each other, a second substrate member on which at least a second electrode opposing the first electrodes is formed on each cell region to correspond to each cell region of the first substrate member, and frame-like seal members which are arranged between the first substrate member and second substrate member, include common sides each formed by continuously connecting at least two adjacent side, are formed into frames that respectively define the cell regions, and bond the first and second substrate members.