Automatically presenting content to an occupant of a vehicle as the vehicle traverses a route (e.g., during a test drive or other drive event). Content items are associated with GPS coordinates the route. A GPS device on the vehicle identifies the vehicle location as the vehicle traverses the route, and content item associated with particular locations is presented to the occupant of the vehicle. Audio and/or video of the occupant may be captured and stored on a computing device remote from the vehicle. The captured audio and/or video represents feedback from the occupant during the drive event.