A method is disclosed of characterizing a well using a series of measurements taken along the sandface of that well in order to optimize a well model. The method may comprise providing a well model with a plurality of adjustable physical parameters, providing a data set made up of a plurality of sandface measurements, and running the well model with different combinations of adjustable physical parameters so that the results of the well model substantially match the results of the sandface measurements. In one embodiment, the method may comprise creating a communication pathway between the surface and the sandface including an inductive coupler. A further step may include pre-processing the plurality of the sandface measurements. In addition, a further step may be to establish or set at least one control device in order to change the flow characteristics of the production fluid in the well.