Invention Grant
- Patent Title: Customizing advertisement presentations
- Patent Title (中): 定制广告演示
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Application No.: US12108237Application Date: 2008-04-23
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Publication No.: US08121893B1Publication Date: 2012-02-21
- Inventor: Jerry P. Krikheli , Jennifer Sager , Nathan Lucash , Loren Donelson , Shannon P. Bauman , Kevan Newton
- Applicant: Jerry P. Krikheli , Jennifer Sager , Nathan Lucash , Loren Donelson , Shannon P. Bauman , Kevan Newton
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
Customization settings are received from a content publisher. The customization settings control a manner in which information is displayed to users. A request for an advertisement presentation to be displayed with content associated with the content publisher is received. The requested advertisement presentation is rendered in a content-related site hosted by the content publisher. In response to receiving a user selection of the advertisement presentation, a customized advertisement presentation is rendered in an advertisement-related site hosted by the content publisher based on the user selection and the customization settings.
Information query