A system and method are disclosed for making an offer for at least one revolving credit product to an applicant. An identifier for each of a plurality of revolving credit products is stored and at least one attribute (145) is associated with each of the revolving credit products. An application for a revolving credit product is received from an applicant (105). One or more of the revolving credit product issuer's (160) objectives are identified. A set of revolving credit products that fit within an applicant profile is created, ranked, and at least one of the top ranking revolving credit products are then offered to the applicant from the set of revolving credit products.