A method and apparatus are provided for generating a dynamic web page. A structured data context is generated based on the result of a business logic process performed in response to a request from a browser, and a template associated with the request is loaded. The structured data context includes at least one dynamic data item for the dynamic web page. The template is able to be browsed by the browser and contains associated information that corresponds to the at least one dynamic data item of the structured data context. The at least one dynamic data item of the structured data context is merged into the template so as to produce the dynamic web page.