An apparatus for dispensing a flavoring substance into a consumable beverage by a dispensing device consisting of a tubular body having a substantially hollow interior and formed with valves provided at distal and proximal ends thereof. Upon positioning of the tubular body into the container, the distal end of the body is pressed against interior of the container, so as to activate the distal valve. The proximal valve is activated to break a vacuum in the interior chamber and to enable the flavoring substance to pass through the open distal valve into the consumable beverage.