A braking control apparatus includes a brake operating member, a hydraulic circuit supplying a wheel cylinder hydraulic pressure to a wheel cylinder, a pump generating a hydraulic pressure so that the wheel cylinder hydraulic pressure reaches a value in response to an operation of the brake operating member, a circulation conduit provided at a portion of the hydraulic circuit, the circulation conduit through which a partial amount of brake fluid discharged from the pump is circulated back to the pump, a pressure regulating valve adjusting a pressure difference between an upstream side of the pressure regulating valve connected to the wheel cylinder and a downstream side, and a controlling device calculating, on the basis of a circulation flow rate of the brake fluid passing through the pressure regulating valve, an applied current to the pressure regulating valve for obtaining a target of the pressure difference and controlling the applied current.