An arrow fletching system having a continuous roll or individual lengths of base material to which is applied a series of fins or vane segments. The benefit of this fletching system is that an arrow can be fletched with an equal number of vane segments in each fletching area without measuring and/or weighing each of the sections. This results in a balanced arrow which can be easily modified to add or reduce the number of segments. Fins or vane segments may by slitted for greater flexibility along their top edges.