Cooling apparatus (and method) for reducing the risk of, and/or alleviating, male infertility, particularly in a heated environment, includes: a pouch to enclose the scrotal area of the male user; a thermoelectric cooling device to be worn by the male user at a distance from the pouch; and a fluid pump also to be worn by the male user for pumping a cooling fluid from the cold side of the thermoelectric cooling device to the pouch, and a cooling fluid over the hot side of the thermoelectric cooling device to dissipate the heat generated therein to the atmosphere. The thermoelectric cooling device and pump are incorporated in a waistband to be worn around the waist of the male user.