An apparatus, method and computer program product are provided for using dual side input devices for controlling an electronic device and applications running thereon. According to one technique, a user take some action with respect to an adjustable feature associated with the electronic device (e.g., zoom and/or skew an image on a display screen) by simulating (or actually) bending or twisting the electronic device. According to another technique, the user may cause a region of an image displayed on the front of the device to be magnified by touching the back of the device at a location that corresponds to the region. According to yet another technique, the user may cause a graphical item displayed on the front of the electronic device to be rotated by essentially simulating the grabbing of the item with two or more fingers on either side of the electronic device and rolling the item.