A method, system and apparatus for conducing an audio-visual telepresence conference among a number of conference rooms distributed over various locations includes determining a priority of each room in the conference, determining an optimal number of audio-video streams between each room in the conference according to priority, assigning participant displays and participant cameras to other rooms in the conference according to priority, generating and transmitting a configuration script for each room in the conference, performing audio and video diagnostic procedures between each room in the conference, and managed, remote control and monitoring of the conference.