The spontaneous acceptance by a hearing device wearer in respect of a new hearing device is to be improved. To this end, a method for adjusting the amplification of a hearing device to an individual hearing device wearer is proposed, with which a target amplification for the hearing device wearer is determined on the basis of his/her hearing loss. Data relating to the gender of the hearing device wearer is provided in order to improve the adjustment. The target amplification is then also determined on the basis of the gender of the hearing device wearer. With the gender-specific target amplification, it is possible for instance to take account of the fact that women exhibit a more sensitive perception for average voice levels than men, thereby allowing the target amplification to correspondingly drop much lower.