A method of tiered promotion and distribution of a product comprises hosting a transactional applet accessible via the Internet; accessing the host to execute the applet for a first fan; enabling the first fan to process a voucher for the product; and enabling the first fan to propagate the applet to a terminal of a second fan wherein the propagated applet (i) renders content associated with the first fan and the product, (ii) accepts an input from the second fan to process a subsequent transaction relative to the product; (iii) credits the first fan with a credit, and (iv) generates a transactional record for delivery to the first fan. The generated record may include a notation of account credit, evidence of an entry ticket, or other information. The applet may be propagated to third or subsequent fans to provide further credits for the first, second, or subsequent fans.