Dynamic assignment of rights to content, such as in a closed distribution system. Noting state information generated by an item of current content, and modifying state or rights of new content in response. Pre-loading or dynamically sending new content to the owner of the current content, with rights being enabled only at a later time, in the playback device, with predetermined conditions. In response to current state information, dynamically sending a license for new content from a server. Conditional or dynamic licenses to new content, including a set of rights associated with a class of possible sets of state information. Assignment of limited rights to a content, with support in a secure player to enforce them; for purposes of rental, bonus content, trials and other business models.