An apparatus, program product, and method manage content from a content-controlled database (e.g., web pages or other files maintained in a web site) using a content management record linked to each content-controlled content item in the database. Each content management record is utilized in conjunction with a multi-stage content management process, where at least one stage is a review stage during which approval of an associated content item for a content management record is obtained. As a result of receiving appropriate approval, such an associated content item may be promoted and made available to users of the content-controlled database, with the content management record updated to reflect such a status of the associated content item. Multiple language and/or country versions of a content item may be linked together, such that changes made to one language/country version of a content item may automatically prompt a review of other versions to ensure that the changes are propagated to the other versions when necessary.