A fishing lure manufacturing method is provided which includes automated and manual manufacturing methods for forming liquid plastic material into a lure having an embedded reinforcement. The method includes a rigid mold with a relief of the fishing lure to be created, and a rigid head pin and two rigid tail pins within the mold for holding an elongated reinforcement therein. A plurality of reliefs are arranged adjacent to one another in a mold. Reinforcement is strung between reliefs and around the pins forming an elongated V-shaped reinforcement within the lure relief. The relief is filled with liquid bait material, and the material encapsulates the reinforcement integrating it in the lure body as the material cures. The exposed reinforcement is cut away and the resulting lure has a head cavity at the base of the V-shaped reinforcement for alignment and insertion of a fishing hook.