An orthodontic bracket is comprised of a translucent ceramic containing at least 99.5 wt % of alumina, and having an absorption/scattering coefficient of at most 2.8 mm−1 for visible light at a wavelength of 550 nm and a bending strength of, at least 700 MPa. This bracket is obtained, for example, by sintering a molded body of highly-pure alumina fine powder at a temperature of from 1,200° C. to 1,300° C. to obtain a sintered body composed of crystals having a relative density of from 96% to 99.5% and an average crystal grain size of at most 1 μm, and thereafter subjecting the sintered body to an HIP treatment at a temperature of from 1,200° C. to 1,350° C. and under a pressure of at least 50 MPa. Such an orthodontic bracket has high strength and high translucency, can be processed into a complicated shape, similar to that of a metal bracket, and maintains excellent translucency.