On the basis of image data representing the area of a face image contained in an image represented by applied image data, a color correction value calculating circuit calculates a color correction value and a color image probability calculating circuit calculates the probability that the area of the face image is a color image. A color correction value adjusting circuit then adjusts the color correction value based upon the probability that the area of the face image is a color image. The adjusted color correction value is used in correction processing in an image correcting circuit.