Invention Grant
- Patent Title: Contact stream optimization considering FEC and CC constraints
- Patent Title (中): 考虑到FEC和CC约束的联系流优化
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Application No.: US11970776Application Date: 2008-01-08
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Publication No.: US08135608B2Publication Date: 2012-03-13
- Inventor: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
- Applicant: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Cuenot, Forsythe & Kim, LLC
- Main IPC: G06F17/00
- IPC: G06F17/00
Abstract:
Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.
Public/Granted literature
- US20090177522A1 CONTACT STREAM OPTIMIZATION Public/Granted day:2009-07-09
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