A computer-implemented method includes the steps of accessing, using one or more processors, data relating to visitors who have visited one or more websites, determining, using one or more processors, geographic areas corresponding to locations of the visitors, receiving, using one or more processors, one or more signals indicating a first request to provide at least a portion of data to be provided on a webpage, determining, using one or more processors, a geographic area from where the request originates; generating, using one or more processors, a subset of the data that pertains to the requested data based on: relevancy of the requested data to the geographic area from where the request originates, and relevancy of the requested data to the visitors that are located in or near the geographic area from where the request originates; and providing, using one or more processors, the subset of the data; and providing, using one or more processors, data that indicates whether or not the visitors found each item in the subset to be relevant to one or more geographic regions related to the geographic area from where the request originates.