A target user's profile may be generated based on scanning metadata related to various content items made available for sharing by the user. For instance, some content items may be made available for sharing by the target user while other items are made available for sharing by one or more other users in the target user's social network. A list of keywords related to each item may be generated from the metadata. Each keyword may then be scored using social network data. For example, social network data corresponding to one or more users associated with each content item may be used to score keywords related to that item. Scoring may be based on factors such as social network distance, relationship type, trust, length of time in the social network, amount of content, amount of metadata, and other factors.