A bush is pressed into a link plate in a turning link rank that turns relatively with a pin. The bush is molded into a seamless cylindrical shape by cold-forging and is coated with a metal carbide layer formed by cementation of chrome, vanadium and other metals and having Vickers hardness of 1300 Hv or more similarly to the pin. Afterwards, the bush is treated by a quenching, tempering or isothermal transformation process. Thereby, wear resistance of the pins and the link plates of a silent (link) chain is improved, productivity is improved and associated costs are reduced.