A system includes a particulate matter (PM) filter with multiple zones, an electric heater and a control module. The electrical heater includes heater segments, which each correspond with a respective one of the zones. The electrical heater is arranged upstream from and is proximate with the PM filter. The control module selectively applies a first energy level to a first one of the zones via a first one of the heater segments to initiate regeneration in the first zone. The control module also selectively applies a second energy level that is less than the first energy level to a second one of the zones via a second one of the heater segments to initiate regeneration in the second zone.