The invention disclosed provides a drive head assembly for a fluid conveyor system that propels a fluid entraining conveyor through a well bore to carry fluids to the surface. The invention is comprised of a pair of synchronized follower wheels connected to a set of counter rotating sheaves. A fluid entraining conveyor is wrapped in a “figure-8” conveyor path around the sheaves in a plurality of coaxial grooves and around a distal sheave located in the fluid in the well bore. The coaxial grooves incorporate a unique shape which in conjunction with the wrap pattern provide improved tractive qualities and thus reduce tension in the conveyor and increase the durability of the conveyor. The conveyor can run at increased speeds and with no tension on the downward portion of the conveyor resulting in higher efficiency and less down time due to breakage.