There is provided a coating material for a honeycomb structure, the coating material including inorganic particles or organic particles having D90/D10 of 5 to 50 with D10 of 50 μm or less and D90 of 4 μm or more (wherein D10 and D90 are values of 10% diameter and 90% diameter, respectively, in volume-based integrated fraction of a particle diameter distribution measured by a laser diffraction/scattering method from the smaller particle diameter side).