A system for associating a selected object on any printed material to a valid response provided by a computer system includes a maker component to define an object on a page of printed material, and to link a position of the object on the page, the contents of the page, and the response to be performed by a computer system. The system also includes a pointing device to determine a position on the printed material, a communicating device to transmit the position to the computer system, and a player component to correlate the position to selected digital content associated with the printed materials, the selected digital content being accessible by the computer system; and to provide a valid response to a user based at least in part on the position and the correlated content, wherein the valid response includes at least one of rendering audio content, rendering video content, rendering image content, and performing an action by the computer system.