A hologram recording and reproduction method is configured such that the number of values which can be implemented per one pixel is increased from two according to a conventional method to three or more to achieve increase of the data recording capacity. While two values are conventionally represented by two different values of “0” and “1” of the amplitude, for example, phases “0” and “π” are combined with the amplitudes “0” and “1” thereby to make it possible to represent three values of “0,” “1” and “−1” (amplitude “1”×phase “π”). In particular, a two-value data train of “0” and “1” is converted into another data train of three values of “0,” “1” and “−1” in accordance with a rule for encoding determined in advance, and the amplitude “0” is allocated to pixels of the value “0”; the amplitude “1” (phase “0”) is allocated to pixels of the value “1”; and the amplitude “1” and the phase “π” are allocated to pixels of the value “−1,” to carry out recording. Increase of the data recording capacity can be achieved thereby.