A method for playing an enterprise color ringback tone is disclosed, including the following steps: establishing, by a service switching entity, a connection with a service access entity in accordance with an EVC access code; searching, by the service access entity, for a connection identifier of a destination terminal corresponding to a service identifier of the destination terminal in accordance with a correspondence relationship between the service identifier and the connection identifier of the terminal, and sending the connection identifier of the destination terminal to the service switching entity; and establishing, by the service switching entity, a connection between the source terminal and the destination terminal in accordance with the connection identifier of the destination terminal, and playing, by the service access entity, an enterprise CRBT to the source terminal. A system and a device for playing an enterprise color ringback tone are also disclosed.