A method, system and program product for displaying advertising content on a portable music player. A method, system and program product for displaying advertising content on a portable music player based on content stored therein. The method includes checking in a meta tag for a music file being downloaded whether a URL corresponding to a content file containing advertising content associated with the music file being downloaded is specified therein. If a URL is specified, automatically connecting to the URL to download the content file associated with the music file being downloaded, and displaying, on the display of the music player, relevant content of the advertising content downloaded to the music player, where the advertising content downloaded includes at least one of: advertising related to a music file downloaded, advertising related to a music file stored on the music player, additional general information related to the music file downloaded, and additional general information related to a music file stored on the music player.