A method and apparatus for the identification of products in a media program and making such products available for consumer purchase is presented. A consumer utilizes a “BeamBack” device to initiate a “screen grab” and thereby express interest in a placed and/or advertised product. An identifying marker is transmitted in response to the consumer's interest to a product web-site, where still images of the product are displayed upon linking of the identifying marker to another marker identifying the still image. The identifying marker can be transmitted to the consumer's “BeamBack” device, computer, or web-page or directly to the product's web-site.