An Internet browser application is arranged to automatically display an RSS feed. When a web page is requested, if the Internet browser is selected to be in an RSS feed mode, the Internet browser detects for an RSS feed for the requested web page. If the RSS feed is detected, the RSS feed is loaded in parallel with loading the requested web page. Thereafter, the loaded RSS feed is displayed. A user may switch from the RSS feed mode to a normal mode for displaying the already loaded requested web page.