A method of dynamically generating profiling data using runtime non-intrusive profiling of application transactions which are contained in containers such as web servers, application servers, portal servers and J2EE/ECM containers, includes the following steps: using common resources of memory and environment for both profiling activity and application transactions; remotely executing project specific profiling administration and configuration; using the executed project specific profiling administration and configuration and completing remote profiling, and generating profiling data by taking assistance selectively from Aspect Oriented Programming, and Application Response Measurement; and, selectively using the profiling data to analyze performance bottlenecks and do auditing as needed by a user. The profiling is done by capturing metrics based on accepted standards, partially using the same memory as for the application transactions, without code-contamination in the containers and can be done layer-wise, tier-wise or at method level. A computer readable medium encoded with the method is included.