An apparatus for loading stator windings into a stator core includes an arbor member including a body having a central axis and an outer diametric portion provided with a plurality of slots. An insertion element is rotatably mounted adjacent the arbor member. The insertion element includes a plurality of slot elements that are configured to register with the plurality of slots. A loading member is rotatably mounted adjacent the insertion element. The loading member includes a plurality of slot members that are configured to register with the plurality of slot elements. The loading member is selectively operated to receive a stator winding into one of the plurality of slot members and transfer the stator winding into one of the plurality of slot elements. The at least one insertion element is selectively operated to transfer the stator winding into one of the plurality of slots of the arbor member.