An imaging apparatus includes an acquiring unit configured to acquire a representative value of a luminance level in a main object area and a plurality of representative values of luminance levels in peripheral areas of the main object area in an image obtained by an imaging unit, a calculation unit configured to calculate a plurality of relative values between the respective plurality of representative values of luminance levels in the peripheral areas and the representative value of a luminance level in the main object area, which are acquired by the acquiring unit, a setting unit configured to set intensity of knee processing based on the plurality of relative values calculated by the calculation unit, and a knee processing unit configured to execute the knee processing on an image acquired by the imaging unit according to the intensity set by the setting unit.