An image pickup apparatus that includes an optical zooming unit, an electronic zooming unit, and a controller, wherein when the optical zooming unit moves from a first zoom region to a second zoom region that is closer to a wide-angle end than the first zoom region, the controller discretely moves the electronic zooming unit along with the operation of the optical zooming unit at the first change rate, and when the optical zooming unit moves from the first zoom region to a third zoom region that is closer to a telephoto end than the first zoom region, the controller discretely operates the electronic zooming unit along with the operation of the optical zooming unit at the second change rate.