According to one aspect of the present invention, there is provided an image communication apparatus comprising a first FAX communication unit configured to make communications with a partner apparatus according to a first FAX communication function using a public telephone network, a second FAX communication unit configured to make communications with a partner apparatus according to a second FAX communication function using an IP network, an accepter unit configured to accept an operation designation of the first and second FAX communication functions, and a limiter unit configured to limit the first and second FAX communication functions based on the operation designation accepted by the accepter unit.