An in-vehicle handsfree apparatus is disclosed. The in-vehicle handsfree apparatus includes a handsfree connection section and a control section. The connection section establishes connection with first and second cellular phones by using a handsfree communication protocol. When the control section determines that the first and second cellular phones are respectively receiving incoming calls at a same time, the control section causes an display unit to distinctly display information associated with the incoming call of the first cellular phone and information associated with the incoming call of the second cellular phone.