Invention Grant
US08156002B2 Contextual ad matching strategies that incorporate author feedback
有权
包含作者反馈的内容相关广告匹配策略
- Patent Title: Contextual ad matching strategies that incorporate author feedback
- Patent Title (中): 包含作者反馈的内容相关广告匹配策略
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Application No.: US11870026Application Date: 2007-10-10
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Publication No.: US08156002B2Publication Date: 2012-04-10
- Inventor: Roelof van Zwol , Vanessa Murdock
- Applicant: Roelof van Zwol , Vanessa Murdock
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Stattler-Suh PC
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.
Public/Granted literature
- US20090125372A1 Contextual Ad Matching Strategies that Incorporate Author Feedback Public/Granted day:2009-05-14
Information query
