A method of communicating with different print entities receives a print job and evaluates the print job as either a digital print job and/or an offset print job. The method can perform a live or off-line reverse auction for the digital print job and/or the offset print job by offering the digital print job and the offset print job to printing entities and receiving bids for the digital print job and the offset print job from the printing entities. The bids for the digital print job are based upon the number of images within the digital print job, and the bids for the offset print job are based upon the number of sheets within the offset print job. The bids are evaluated to rank the bids (or to rank the printing entities) into a ranking, which is output.