In one embodiment, for each one of one or more content producers, access a content-producing rate at which the content producer produces one or more items of content; and for each one of one or more content consumers, access a content-consuming rate at which the content consumer consumes one or more items of content. For each one of a plurality of consumer-producer pairs, wherein the consumer-producer pair comprises one of the content consumers and one of the content producers, and the content consumer follows the content producer, select between a push strategy and a pull strategy for delivering one or more items of content from the content producer to the content consumer based on the content-consuming rate of the content consumer and the content-producing rate of the content producer.