An apparatus for film transfer includes at least one printing press and at least one transfer film supply roller, a transfer film guiding device for guiding the transfer film web from the transfer film supply roller to a transfer nip. In order to ensure a variable film transfer in different printing units of the printing press, up to now the transfer film supply roller is moved with a film module into the region of the desired printing unit. In order to make a variable film transfer possible without complicated moving, the guiding device has web guiding elements at least in the region of the at least one printing press and the web guiding elements are enabled to selectively guide the transfer film web to different positions on the at least one printing press, such as to possible potential transfer nips.