The present invention provides an improved tampon applicator having a grip area which provides the user better gripping ability. The grip area may be an area between two ridges on the outer tube of the applicator. In the alternative or in addition to the ridges, the grip area may be a raised pattern which is raised by a distance of between about 0.10 mm and about 0.75 mm. The present invention also provides an improved petal design for a tampon applicator. In this embodiment of the present invention, the petals are separated from each other on all sides by a non-linear gap and the gap is not parallel with the longitudinal axis of the tampon applicator.