A liquid crystal display apparatus includes a liquid crystal display panel having a first substrate, a second substrate, a liquid crystal layer held in a sandwiched condition between the substrates, and a pixel electrode and common electrode disposed on the second substrate in order to drive the liquid crystal layer. A backlight is disposed on one face of the liquid crystal display panel, a first polarizer disposed on one face of the first substrate, at a side opposite to the second substrate, and a second polarizer disposed on one face of the second substrate, at a side opposite to the first substrate. The liquid crystal layer has a property of generating optically anisotropy from an optical isotropic state when a voltage is applied, and the liquid crystal display panel includes a transmission area and a reflection area in one pixel.