A time display device comprises a dial plate; a plurality of time indication portions set in the dial plate; and a plurality of groups of luminophors. Each of the groups of luminophors corresponds to a time indication portion, and comprises a first luminophor, a second luminophor, and a third luminophor. A clock unit provides current time information. A first switch unit electrifies/powers off the first luminophor. A second switch unit electrifies/powers off the second luminophor. A third switch unit electrifies/powers off the third luminophor. A hour hand controlling module obtains a hour value, and controls the first switch unit to electrify the first luminophor of the time indication portion corresponding to the obtained hour value. A minute hand controlling module obtains the current minute value, and controls the second switch and/or the third switch unit to electrify the corresponding luminophor.