According to one embodiment, a method for creating telephony features for an endpoint includes receiving a plurality of instructions defining a graphical representation of an implementation of one or more telephony features for an endpoint. The graphical representation includes a plurality of graphical elements representing a state process of the one or more telephony features. The graphical representation is generated in accordance with the plurality of instructions. A plurality of text commands corresponding to the graphical elements are determined. The text commands specify a plurality of actions of the state process. The graphical representation is converted into customized feature logic that includes the plurality of text commands. The text commands provide the one or more telephony features for the endpoint.