Disclosed herein is a visible light communication system, in which the visible light emitted from the light-emitting element is superposed with a signal in order to accomplish communication. The system has a transmitter and a receiver. The transmitter has a modulation circuit whose the demodulating mode can be changed during the communication in accordance with the state of the visible light. The receiver receives the visible light emitted from the transmitter and has a demodulation circuit that demodulates the modulated signal received from the transmitter.