A method and system for assigning a rating to an entity based on a plurality of metrics, for example, assigning a rating to an entity which reflects that entity's level of environmental performance, and then assigning an indicia to the entity which reflects the rating relative to other like entities. The system includes ways to generate revenue based on the entity's use of the indicia, such as integrating the display of the indicia with search engines such that the indicia is displayed when the entity's link appears on a search results list and charging a per impression and/or a per click through microfee. The invention also comprises a filtered search facility which only features rated member entities on its search results list. A website is also provided which contains landing pages for each rated entity which may be accessed by clicking on the displayed indicia in the search results list.