A method and insurance platform for whole life insurance implemented in the insurance field of financial e-commerce is provided. The present invention reflects the interactivity between a consumer and a platform provider in the age of network technology, and creates an insurance platform to enable the consumer to expand his/her credit on the platform and increase investment opportunities according to his/her own risk preference.The present invention provides the insurance platform to replace the savings block of the whole life insurance, such that information symmetry is created between an insurance company and the consumer and the closure of the conventional insurance product is broken to enable the insurance products to compete on the active market of financial products.